With new features springing up left and right on almost every social media platform it was important for Instagram to stay fresh. Over the summer they rolled out the new Explore feature which focuses on real-time events that are trending throughout the app.
“Until now, Facebook-owned Instagram says there hasn’t been a simple way to find real-time events, a situation that’s led it to entirely reimagine its Explore page. Now featuring trending Tags and trending Places, users can more easily discover photos and videos for events around the world as they’re happening (Mogg, 2015).”
However, it seems that this feature has been heavily challenged by Snapchat who increasingly implements world events through collecting snaps of users attending that event and compiling the footage for all of Snapchat to see. But don’t count Instagram out quite yet. Anyone over the weekend who has an Instagram was given the option to watch live feed from the Oscars showing an array of stars in behind the scene moments on the red carpet. With the increase in connectivity within each social media channel it will be interesting to see how these apps push the limits to offer something new to consumers.
-Mary
Mogg, T. (June 24, 2015). Instagram’s updated explore feature takes on Twitter with focus on real-time events. Retrieved from http://www.digitaltrends.com/social-media/instagram-update-focuses-on-live-events/